Your Business Already Has a Story. Are You Telling the Right One?
How a clear, compelling narrative can help your organization build trust, strengthen recognition, and inspire action.
Ask a business leader what makes their organization different, and the answer often starts with services, products, experience, or customer care.
Those things matter. But a list of what you do is not the same as a story people will understand, remember, and share.
Every organization is already telling a story through the way it communicates, serves customers, leads employees, and shows up in its community. The question is whether that story is clear enough to cut through the noise.
That is where Kim Kaufman comes in.
Kim is an award-winning public speaker, storyteller, and communication strategist who has spent her career turning complex ideas into clear communication. Recognized by Toastmasters International as one of the 10 best public speakers in the world, she is also a three-time TEDx speaker and former television news anchor and reporter whose storytelling has appeared on CNN and CBS affiliates.
On Wednesday, August 12, Kim will bring that experience to the Business Growth Breakfast at the Caterpillar Visitors Center for "Know Your Narrative: Build It. Share It. Make an Impact."
Find the story you are already telling
A strong business narrative does not have to be manufactured. Often, it is already there in the experiences you create, the problems you solve, the people you serve, and the reason your organization exists.
The work is identifying what matters most and communicating it with clarity and consistency.
Go beyond the marketing department
Your organization's story shows up everywhere.
It matters in a sales conversation. It shapes how prospective employees see your workplace. It can strengthen a partnership, bring clarity to a presentation, or help your team better understand the bigger picture.
Knowing your narrative is not simply a marketing exercise. It is a business skill.
Leave with something you can use
Business Growth Breakfast is designed to give leaders a reason to step away from the day-to-day for a focused morning of connection and practical insight.
Kim's session will give attendees actionable strategies for identifying, crafting, and delivering stories that build trust, strengthen recognition, and inspire action. The goal is simple: leave with ideas you can begin putting to work.
Doors open at 8:00 a.m., and the program runs from 8:30 to 9:30 a.m. Registration is $25 for members and includes breakfast.
Business Growth Breakfast is powered by HR Fit, Exclusive Season Sponsor of the series.
Register today: https://bit.ly/3TAKMpw